Alfred Smart
Product Designer (2021-2026)
- Built, documented, and evolved a cross-platform Design System for web and mobile products, reducing new feature delivery times by 20%.
- Led UX/UI initiatives across multiple business verticals within a shared B2B SaaS infrastructure.
- Conducted user research, usability testing, and A/B testing to support data-informed decisions aligned with product KPIs.
- Defined scalable and adaptable interaction patterns across verticals such as Home, Offices, Built-to-Rent, and Hospitality.
- Collaborated with engineering teams and business stakeholders to align UX decisions with system architecture and business constraints.